How Companies Can Craft Winning Award Submissions
At Snow Hill, we work with some of the most innovative tech-enabled companies, helping them articulate their impact. In addition to helping clients draft their awards submissions, our Co-founder and Managing Director, Maria Levitov is a judge for TechRound’s Top 50 Women in Tech awards this year. Pouring over numerous applications, our team has seen firsthand what makes an award submission stand out and what common pitfalls companies should avoid.
Winning industry awards can elevate a company’s reputation and help attract partners, customers and even catch the attention of relevant investors. However, with so many businesses vying for recognition, crafting a standout submission requires strategy, clarity, and authenticity. Here’s what companies might want to focus on when preparing their award entries.
Start With a Clear Narrative
One of the most critical elements of an award-winning submission is a strong and compelling narrative. Judges are looking for companies that clearly articulate their purpose and impact. Before starting the application, ask yourself:
- What problem does our business solve?
- How do we stand out from competitors?
- What tangible impact have we made on customers, industries, or communities?
Avoid generic claims and corporate jargon. Instead, provide specific examples, backed by data, that illustrate your company’s unique value proposition.
Showcase Innovation and Industry Disruption
Award-winning companies often redefine industries or introduce groundbreaking solutions. Ensure your submission highlights:
- How your technology is innovative – Explain what sets your solution apart from existing alternatives.
- The evolution of your product or service – Describe the journey of development and any technical breakthroughs.
- Real-world applications and impact – Use case studies or testimonials to demonstrate measurable success.
Data-Driven Proof of Success
Submissions that stand out include hard data and quantifiable results. Judges want to see the real impact of your work. Some key metrics could include:
- Revenue growth or market expansion figures
- Adoption rates and user engagement statistics
- Case studies showcasing how your technology has solved a major industry challenge
- Third-party recognition such as media mentions, customer testimonials, or research findings
Craft a Concise and Engaging Submission
Judges review hundreds, if not thousands, of submissions. Make sure yours is:
- Concise and easy to read – Avoid lengthy paragraphs and use bullet points where possible.
- Well-structured – Follow the application guidelines closely, ensuring each section is clear and well-organized.
- Authentic – A compelling story that feels personal and genuine will resonate far more than one filled with corporate buzzwords.
Address Challenges and Resilience
The best success stories often include challenges overcome. If your company faced significant obstacles—whether funding hurdles or market skepticism—explain how you tackled them and what lessons you learned along the way. This demonstrates adaptability and leadership, qualities that judges value highly.
Meet Deadlines and Follow Guidelines
It may seem basic, but missing a deadline or not following formatting guidelines can disqualify your submission. Double-check:
- Submission deadlines and timezone considerations
- Word limits and required formats
- Any additional supporting documents required
Companies that take the time to craft thoughtful, data-driven, and engaging award submissions significantly increase their chances of winning. Focus on authenticity, clarity, and demonstrable impact. Whether you’re applying for a Women in Tech award, a startup innovation prize, or an industry excellence award, make sure your story stands out in a way that is both compelling and credible.
With the right strategy, your company can gain the recognition it deserves and use awards as a stepping stone for further growth and industry influence.